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Explore a bold synergy of quirky chic and contemporary shapes in our newest designer collaboration: Bluebella x Ashley Williams.
Let your playful side take centre stage in a collection that fearlessly blends Bluebella’s alluring silhouettes with Ashley Williams’ subversive aesthetic. Whether you’re a cat fanatic or not, you won’t be able to look away from this line-up.
Returning to London Fashion Week this year backed by Fashion East’s exclusive XLNC incubator programme, Ashley Williams is renowned for her quirky graphic prints and tongue-in-cheek designs that earned her the status of one of Britain’s most exciting womenswear designers.
She is the recipient of multiple accolades, including the Emerging Designer of the Year title at the ELLE Style Awards and the British Fashion Council’s NewGen award.
“It’s always exciting to find new ways to capture the spirit and character of my brand in new production categories. Underwear and nightwear have been areas I’ve wanted to explore since the early days of my brand and working with Bluebella on this collaboration has made this possible.”
Ashley Williams
Williams’ signature bold prints perfectly balance kitschy nostalgia with a modern attitude, bringing a fun but fashion-forward touch to Bluebella’s relaxed nightwear and lingerie styles, crafted in 100% recycled, sleek satin.
“I have always loved the subversive spirit of Ashley’s work with such uniquely British humour. We have loved collaborating on this unique collection that is just as suited to wearing at home as it is to styling as outerwear.”
Emily Bendell
Explore a bold synergy of quirky chic and contemporary shapes in our newest designer collaboration: Bluebella x Ashley Williams.
Let your playful side take centre stage in a collection that fearlessly blends Bluebella’s alluring silhouettes with Ashley Williams’ subversive aesthetic. Whether you’re a cat fanatic or not, you won’t be able to look away from this line-up.
Returning to London Fashion Week this year backed by Fashion East’s exclusive XLNC incubator programme, Ashley Williams is renowned for her quirky graphic prints and tongue-in-cheek designs that earned her the status of one of Britain’s most exciting womenswear designers.
She is the recipient of multiple accolades, including the Emerging Designer of the Year title at the ELLE Style Awards and the British Fashion Council’s NewGen award.
“It’s always exciting to find new ways to capture the spirit and character of my brand in new production categories. Underwear and nightwear have been areas I’ve wanted to explore since the early days of my brand and working with Bluebella on this collaboration has made this possible.”
Ashley Williams
Williams’ signature bold prints perfectly balance kitschy nostalgia with a modern attitude, bringing a fun but fashion-forward touch to Bluebella’s relaxed nightwear and lingerie styles, crafted in 100% recycled, sleek satin.
“I have always loved the subversive spirit of Ashley’s work with such uniquely British humour. We have loved collaborating on this unique collection that is just as suited to wearing at home as it is to styling as outerwear.”
Emily Bendell
