5th December 2025
Notes from a Founder
For the next instalment of our series, we speak to Co-founder and Chief Design Officer of CRAVE, a pleasure jewellery brand redefining luxury in intimacy products. The US-based artist, industrial designer, and entrepreneur has a vision of bringing beauty and emotional connection to pleasure products and is best known for the Vesper vibrator necklace.
She tells us how she navigates business as a female founder, facing challenges of building a product within a ‘taboo’ category, earning credibility, and how she remains authentic in an ever-evolving market.
“Our vision is to re-imagine sensual lingerie as something owned for ourselves. To us, lingerie is a personal self-expression of individual style and spirit. We wanted to create a brand and product that was considered, confident, and true to our experience of wearing lingerie.”